Company Description

Doka – an innovative and reliable partner in the construction industry. For over 150 years.

As a leading provider of formwork and scaffolding solutions, we understand the challenges our customers face. Our more than 8,000 employees in 58 countries and 160 locations on 5 continents go the extra mile with passion and dedication. Various construction projects worldwide are proof of this. Realize your potential in a supportive, high-performance work environment that is focused on continuous growth. Let's shape the future together.

We make it work.

Job Description

We are looking for a strategic marketing professional who can translate business goals into impactful, data-driven marketing strategies. In this role, you will collaborate closely with cross-functional teams across the organization, drive digital transformation initiatives and shape how our brand positions itself in a rapidly evolving environment.

Your Key Responsibilities

• Develop and implement integrated marketing strategies for our digital product portfolio which enable measurable business growth.
• Own and drive end-to-end project management for marketing initiatives, including scope, timelines, resources, and delivery.
• Work closely with Product, Design, and Communication teams and ensure alignment among all stakeholders.
• Lead and execute go-to-market strategies for new products and digital services together with international marketing teams.
• Use data and analytics to track performance and continuously optimize campaigns.
• Contribute strategic and creative ideas that strengthen our digital presence and brand storytelling.
• Drive and optimize E-Commerce initiatives to enhance digital customer experiences and conversion performance.

Qualifications

• Several years of professional experience in digital marketing.
• Strategic thinker with a hands-on mentality and high-quality standards.
• Ability to translate complex products into clear, compelling messaging and creative marketing campaigns.
• Proven track record in building and maintaining strong relationships with internal and external stakeholders, including senior leadership and regional teams.
• Excellent communication and collaboration skills.
• Experience in data-driven decision-making and performance measurement.
• Strong interest in digital marketing, analytics and emerging technologies (e.g., AI).
• Fluency in English; German is a strong plus.

Bonus Qualifications

• Understanding of digital business models and how they influence modern marketing strategies.
• Experience in fast-moving, digitally evolving environments.
• Familiarity with digital tools, marketing automation, and analytics platforms.

Additional Information

Why Join Us – What We Offer

• Opportunity to shape how innovative products are brought to market and scaled commercially.
• Work in an international and dynamic environment across Product, Marketing and Tech teams.
• Attractive working environment with, for example, canteen with fresh cuisine (Amstetten), vitality and sports program, etc.
• Company shuttle bus to and from Amstetten train station.
• Further training opportunities.

A salary in line with the market is offered for this position, which is based on the specific qualification and adequate professional experience.

We are required by law to state a minimum salary. The minimum annual gross salary for this position is € 47.587,- according to the collective agreement (woodworking industry).